For each one: OK, or what to change.
Five need something only you have. Those are marked needs you.
Group 1 · stop chasing timecards
1. A few specific ideas
Hi John, have a few specific ideas how you can stop chasing timecards from your crew. Want to hear it out?
Best
Ava
No product claim. OK or change?
2. Wrong person, or a colleague
Hi John, not sure if you're the right person or if I should be talking to {colleague}, have a few ideas on how you could stop chasing timecards from the crew. Want to hear them?
Talk soon
Ava
{colleague} is a real second contact at the same company from your contacts file, never a guess. OK or change?
3. Your blunt take
John, we've been working on a way for {trade} shops to never chase a timecard again. Would love your blunt take if you're open to checking it out.
Ava
No specific claim beyond what Workyard does. OK or change?
4. Working with a few shops near them
John, been working with a few {trade} shops in {state} lately. No urgency, but if you're ever looking to stop chasing timecards, could always show you what one of them did.
Cheers
Ava
Needs you: this has to be true for every trade and state we send it to. Can you share customer counts by trade and state, so we only send it where Workyard really has a few customers?
Group 2 · a real customer result
5. Payroll in half an hour
Hi John, recently spoke to the team at a {trade} shop your size, they shared how they do payroll in half an hour. Thought it might be useful. Interested in hearing this?
Thank you
Ava
Needs you: which customer does payroll in about half an hour, and what trade and crew size are they? They stay unnamed in the email, but a rep has to be able to tell the story on the call.
6. Meal-break premiums to zero (California only)
Hi John, there's this {trade} shop in California, they took meal-break premiums from about 2 per guy a week to zero. I'd guess it might be relevant as you can save a lot in payroll doing this too?
Best
Ava
Needs you: this is the customer story you gave us on 2026-08-28. Is it still accurate, and what trade is that customer, so we send it to that trade first?
7. Mind if I share how they did it
John, mind if I share how {customer} {outcome}?
Cheers
Ava
Needs you: which customers are published on the Workyard website, so we can name them, and one result for each? We match the customer's trade and result to the recipient's trade, so an electrician hears about an electrician.
Group 3 · making more on every job
8. Focused on it this year?
Hi John, are you currently focused on making more on every job? Have a few specific ideas on it that might be helpful, open to hearing me out?
Talk soon
Ava
No product claim. OK or change?
9. Three ideas, from looking them up
Hi John, from everything I was able to find online about your shop, put together 3 ideas on making more profit on each job.
Interested in me sending them over & taking a look?
Best
Ava
Needs you: when someone says yes, we write 3 ideas from their website, all inside what Workyard actually does (time capture, hours per job, no chasing). Anything you do NOT want those ideas to promise?
10. Three ideas, out of the blue
Hi John, totally out of the blue, but have a few ideas on what you could do to make more on every job. Want to hear me out?
Ava
Same offer as 9, without the "looked you up" line, so we can see which one gets more replies. OK or change?
Group 4 · a one-second question
11. Paper or an app?
Hi John, was looking up {company} online, just curious, are you on paper timecards or using some sort of time tracking thing?
Cheers
Ava
No product claim. OK or change?
12. Still on timecards?
John, are your guys still filling out timecards?
Thank you
Ava
No product claim. OK or change?